Project Saturn was General Motors’ first new nameplate in over 60 years. It was an all-out effort, conceived in part by then-chairman Roger Smith, to stem the growing Japanese dominance of the US small-car market, which had begun in the early 1970s.
Smith recognized that, while GM was extremely successful with traditional vehicles, it lagged far behind Japanese manufacturers in terms of small-car quality, design, and cost. As a result, younger buyers were abandoning GM’s smaller U.S. products in favor of Hondas, Toyotas, and other models – and they were not returning
The first Saturnswere sold more than eight years ago. For some, the long gestation period reinforced their doubts that GM could produce a competitive, profitable, all-American small car, especially in light of recent failures such as the X-body front-drive compacts.
Originally, Saturn vehicles were to be sold by Chevrolet, beginning with a front-drive four-door sedan that was slightly smaller than a modern Chevrolet Cavalier. The expected price was $5000-$7000, and its release date was vaguely described as “late ’80s.” Later, a two-door coupe and a sport-utility vehicle (SUV) were planned.
However, by the time Saturn opened for business, it had evolved into Saturn Corporation. A wholly owned subsidiary tasked with innovating in areas ranging from styling to service. The most successful innovations, it was assumed, would then spread throughout GM. Of course, Saturn was supposed to make money, preferably by stealing sales from the competition, not from other GM models.
Saturn Rethinks Automobile Manufacturing
Saturn, a GM division established in the 1980s, had its own dedicated car factory from the start. One of the primary reasons for locating Saturn in Tennessee was to separate it from other GM facilities. Allowing a distinct “corporate culture” to flourish more easily.
Groundbreaking occurred in April 1986, when Saturn was barely a year old and had its third president: Richard G. “Skip” LeFauve. Who had been transferred from GM’s Buick-Olds-Cadillac Group after Bill Hoglund, LeFauve’s predecessor at Saturn, was named to head that unit.
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Locate Used Saturn Parts
Quality used Saturn parts, such as engines, transmissions, fenders, headlights, and taillights, are available from reputable salvage yards! Our network of salvage yards. Auto wreckers, and auto recyclers can supply you with high-quality used Saturn parts for virtually every Saturn vehicle ever manufactured.
Is it still possible to get Saturn parts?
It is still possible to find genuine Saturn parts and accessories that meet the specifications of General Motors. Even if Saturn is no longer in business.
What caused Saturn to go out of business?
Saturn, a GM subsidiary that showed great promise in the early 1990s, ultimately failed because senior GM executives were unable to see the benefits of new ways of doing things and a new type of organizational culture.
Are Saturns dependable?
Saturn is one of the most reliable brands. As evidenced by the sheer number of its vehicles still on the road today. Due to the older age of most Saturns compared to most popular vehicles. They may no longer be reliable to some extent.
Is it expensive to repair Saturn vehicles?
Saturn vehicles have an average annual maintenance cost of $553, putting them in the middle of the pack. Although you may be focused on saving up for your dream car. You should also budget for maintenance. As it’s crucial for your vehicle’s safety and resale value.
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